The upcoming press conference for Sony Honda Mobility at CES 2026 will shift its focus primarily to electric vehicles, particularly the Afeela 1. This marks a departure from previous years where a broader range of Sony's electronic and entertainment offerings were highlighted. Scheduled for January 5 at 8 PM ET, the event will be streamed live from Las Vegas on the Afeela official YouTube channel.
In addition to the Afeela 1, attendees can expect to see a new concept model as well as several pre-production vehicles in different color variations. The Afeela 1, which has been featured at CES since its initial announcement as Vision-S in 2020, carries a price tag starting at $89,900. Critiques of the vehicle have noted its dated design and lack of innovation compared to current standards.
Sony Honda Mobility aims to unveil improvements and updates during this CES, and there is anticipation for new products from Sony Electronics as well.