The upcoming CES 2026, scheduled for January 6 to 9, is anticipated to attract significant attention in the tech industry. Major companies such as Samsung and Lenovo are set to make a strong impact, with Samsung preparing its largest showcase to date and Lenovo planning a keynote at the Las Vegas Sphere, aiming to outdo a standout event from the previous year.
Among the highlights, the Afeela 1 EV, a collaborative project by Sony and Honda Mobility, will be featured at the show, with plans for its sale in California by 2026. CES serves as a platform for both established tech giants and emerging companies to unveil their innovations, with CES 2025 drawing over 140,000 attendees, including a notable 40% from outside the United States.
CNET will provide extensive coverage, arriving in Las Vegas days earlier for exclusive previews and press events, starting as soon as January 3. The first major day for CNET will be January 5, filled with back-to-back press conferences highlighting the latest advancements in technology.