The upcoming CES 2026 will feature a noteworthy press conference by Lego, scheduled for January 5 at 10:00 PT. This marks the company’s debut at the major technology trade show, which will also see presentations from established brands like LG, Qualcomm, and Nvidia.
While Lego is primarily known for its building brick toys and video games, its participation in CES raises questions about its tech direction. Speculation suggests the company might unveil new Formula One Lego models, coinciding with the Formula One Grand Prix in Las Vegas. However, any new sets would require a meaningful technological component to capture media interest.
Emerging rumors indicate that Lego is working on a Smart Play system, potentially incorporating connected elements in its 2026 product range. This system may introduce interactive features such as sensors and scannable tags to enhance play experiences, including lights and sound effects in various themed sets. If true, this development could represent a significant shift towards integrating technology into Lego's offerings.