At CES 2025, Hisense showcased a remarkable 136-inch micro LED TV priced at $100,000, highlighting its capabilities in the high-end electronics market. The China-based company is also introducing new leadership as it prepares for future milestones, including its significant presence at CES 2026.
Newly appointed Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler bring experience from top competitors like LG and Samsung. Fishler’s expertise in home entertainment and appliances is expected to play a crucial role as Hisense aims to enhance its brand image. Larsen recently mentioned the company's commitment to rapid product development as a unique advantage.
Hisense will hold a livestream event on January 5 at 1 PM ET on its website, where it will outline its upcoming initiatives. Among the anticipated announcements is a focus on the emerging RGB TV market and discussions on the differences between mini and micro LED technologies, especially in light of competition from other brands.