Apple is set to introduce two new products branded as "Ultra" in the coming year, according to recent reports. The first device, the iPhone Ultra, will be the most premium option in the iPhone lineup, distinguishing itself from the upcoming iPhone 18 series, which includes the iPhone 18 Pro and iPhone 18 Pro Max. While planned for a simultaneous release, the iPhone Ultra may launch a few weeks later with limited availability.
Additionally, a new MacBook Ultra is anticipated to be released later this year or in early 2027. This model is expected to feature an OLED display and touchscreen capabilities, positioning it above the current MacBook Pro at a notably higher price. Initial plans for the MacBook launch have been delayed by several months due to ongoing memory supply chain issues.
Previously, Apple has utilized "Ultra" branding for various products, including M-series chips and the Apple Watch. Speculation also suggests that AirPods Ultra could be forthcoming.