Apple's Next Big Innovation: What Tim Cook's Top Priority Means for the Industry

Apple's Next Big Innovation: What Tim Cook's Top Priority Means for the Industry

In 2026, Apple plans to unveil its long-awaited Glasses, a crucial step towards Tim Cook's vision for augmented reality, shaping the future of spatial computing.

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Next year, Apple is set to unveil over 20 new products, with a key focus on the anticipated Apple Glasses, which may also be referred to as ‘Apple Vision’. The unveiling is expected in 2026, potentially in the latter part of the year, although shipping might not commence until 2027.

CEO Tim Cook has made augmented reality glasses a top priority, emphasizing the importance of developing a leading product in this category before competitors like Meta. While the initial version of the Apple Glasses will primarily serve as an accessory for the iPhone with functionalities centered around Siri and AI, it is poised to provide insights into the future of AR technology.

The Apple Vision Pro has already introduced the concept of "spatial computing," which will likely play a significant role in the upcoming Glasses. Even though the Vision Pro has not met sales expectations, it has demonstrated Apple's ambition in AR software, paving the way for the Glasses to become a foundational product for future iterations focused on augmented reality.

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