On March 2nd, Apple will begin a unique three-day event that culminates in a special experience on March 4th. While this will not follow the traditional keynote format, it is anticipated that at least five new products will be announced, as reported by Bloomberg’s Mark Gurman.
The expected product lineup includes a new low-cost MacBook, potentially the iPhone 17e, and updates to the MacBook Pro and iPad Air. Notably, Gurman suggests the low-cost MacBook is highly probable, especially since its color options are featured in Apple’s promotional materials. Other products mentioned, like the Mac Studio and Studio Display 2, may not launch at this event.
Additionally, Gurman highlights the potential for announcements related to software and chips, indicating that the total number of new hardware items might not exceed five. The event promises to generate considerable excitement as Apple gears up for its 2026 product launches.