Starting today, customers can purchase seven new products from Apple at its retail locations worldwide, including the newly launched MacBook Neo. Availability may differ by store, so consumers are advised to check stock levels online before visiting. The MacBook Neo is priced at $599, with a discounted rate of $499 for college students.
Alongside the MacBook Neo, Apple has released the iPhone 17e, iPad Air models featuring the M4 chip, and updated versions of the MacBook Air and MacBook Pro. The iPhone 17e, starting at $599, offers significant upgrades, including the A19 chip and 256GB of base storage. The new iPad Air boasts 12GB of RAM and improved connectivity options.
Both MacBook models benefit from enhanced chips and increased storage, with the MacBook Air now starting at $1,099. The Studio Display also sees improvements, including Thunderbolt 5 support and better audio quality, while the new Studio Display XDR features a 120Hz refresh rate and mini-LED backlighting.