Despite earlier expectations for a fall release, the launch of Apple's anticipated foldable iPhone, tentatively called the iPhone Ultra, may be delayed until early next year. Lin En-ping, CEO of Largan Precision, indicated that product launches are being rescheduled, with some slated for early 2027.
The iPhone 18 Pro and 18 Pro Max are set to be revealed in September 2026, while the standard iPhone 18, 18e, and next-generation iPhone Air are anticipated for spring 2027. Analysts suggest that the iPhone Fold could still be showcased at the September event, similar to the iPhone X's announcement alongside the iPhone 8.
Market forecasts predict that the iPhone Fold will achieve sales of approximately 11 million units in its first year, although initial predictions of Apple becoming a leading foldable manufacturer by 2026 may have been overly optimistic. The company will need to adjust its strategy to maintain competitiveness in the foldable market.