The market for mixed-reality devices, including Apple's Vision Pro, is projected to expand at an annual growth rate of nearly 30% until 2030, driven by applications in entertainment and workplace settings. Despite the headset's advanced capabilities, including the integration of augmented and virtual reality, potential buyers may need to wait until 2028 for a new iteration, as per insights from Bloomberg's Mark Gurman.
Currently, Apple is prioritizing the development of an AI pendant and camera-equipped AirPods, with prototypes already being tested. The Vision Pro, which allows users to engage with both the digital and real world simultaneously, faces competition from devices like Meta's Quest 3 and HTC's Vive Focus Vision.
While Gurman anticipates ongoing support for the current Vision Pro, he remains uncertain about its long-term viability within Apple's product lineup. Tech tester Austin Evans expressed skepticism regarding the headset's comfort for prolonged use. In reviews, the Vision Pro has garnered praise for its technological innovation, yet its high price point has also raised concerns about its future in the consumer market.