Apple's decision on cosmic orange iPhone color sparks concern among fans and collectors

Apple's decision on cosmic orange iPhone color sparks concern among fans and collectors

The iPhone 18 Pro will introduce a new dark cherry color, replacing the highly popular cosmic orange, which thrived particularly in China. What’s next for Apple’s color strategy?

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The upcoming iPhone 18 Pro lineup will introduce a new color scheme, including a "dark cherry" shade, according to a report from Macworld. This change suggests that Apple's popular cosmic orange color, which debuted with the iPhone 17 Pro, will not carry over to the new model. The cosmic orange variant gained significant attention, especially in China, where it's affectionately referred to as “Hermès orange.”

While the iPhone 18 Pro will feature light blue, dark cherry, silver, and dark gray, the vibrant cosmic orange is expected to be discontinued as part of Apple's annual refresh strategy. Historically, Apple has replaced standout colors with each new release to maintain a sense of novelty and fashion relevance.

Mark Gurman of Bloomberg previously indicated the possibility of retaining cosmic orange due to its popularity, but the latest report indicates a definitive shift away from this bright hue. As Apple continues to align its color choices with evolving fashion trends, the dark cherry option aims to offer a unique identity for the new model.

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