Apple has officially made seven new products available to consumers as of March 11, 2026, with items like the colorful MacBook Neo now accessible in stores and for online orders. Customers can check availability at their local Apple Store, although stock may differ by location.
In addition to the product launch, the company is gearing up for its 50th anniversary celebration on April 1. CEO Tim Cook released a letter reflecting on Apple's journey, emphasizing the importance of the people and values that have shaped the company. A surprise musical performance by Alicia Keys was held at the Grand Central Terminal store on Friday to mark the occasion.
Furthermore, rumors suggest Apple may introduce at least three new "Ultra" devices this year. Speculation includes a foldable iPhone, anticipated to start at approximately $2,000, along with other high-end products, though specific names and details remain unconfirmed.