Apple Gift Cards are widely given as holiday presents, offering flexibility in their use across the company's ecosystem. Once redeemed, the card's value is added to the user's Apple Account balance, which can be utilized for various purchases. However, there are specific restrictions on their application.
These gift cards can be used to buy Apple hardware and accessories through the Apple Store app, online, or in physical retail locations. They also allow users to purchase apps, games, digital media, and subscriptions for services like Apple Music and Apple TV+. Despite their versatility, they cannot be used for purchases from non-Apple retailers or for initiating recurring payments without a linked credit card.
Additionally, Apple Gift Cards are region-locked, meaning balances cannot be transferred across countries. Users are also unable to exchange them for cash or apply them toward other gift cards. While designed to enhance usability compared to previous gift card formats, they still have clear limitations.