Amazon Fire TV's New Design Sparks Debate Over Google TV Imitation Amid Competition

Amazon Fire TV's New Design Sparks Debate Over Google TV Imitation Amid Competition

Amazon's Fire TV redesign boosts app pinning from 6 to 20 and enhances speed by 20-30%. Discover how this update mirrors Google TV's features and UI.

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Amazon has unveiled a significant redesign of its Fire TV homescreen, aiming to enhance user experience by making it cleaner and faster. This update, which was previewed at CES 2026, introduces a layout that resembles Google TV, featuring a top navigation bar and prominently displayed content recommendations.

Users will benefit from increased functionality, as the new design allows for up to 20 apps to be pinned on the homescreen, a notable increase from the previous limit of 6. The company claims that the updated interface will improve performance by 20-30%, thanks to a complete code overhaul aimed at boosting speed and efficiency.

Additional features include a long-press shortcut on the remote for quick access to settings and smart home management, as well as enhanced browsing capabilities through a redesigned mobile app. The changes are part of a free software update, ensuring that existing users can enjoy the latest enhancements without additional costs.

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