A recent report from JPMorgan Private Bank reveals that the majority of family offices are focusing on artificial intelligence investments, with 65% of the 333 single family offices surveyed prioritizing this area. The survey was conducted between May and July 2025 across 30 countries, with a significant number of respondents from the United States, comprising 59% of total participants.
In stark contrast, interest in cryptocurrencies remains minimal, as only 17% of family offices consider digital assets a key investment theme. The report also highlights that a substantial 89% of family offices have no current exposure to cryptocurrencies, with allocations averaging just 0.4%. Additionally, only 0.2% of their investments are in Bitcoin. Interest in traditional assets like gold is also low, with 72% reporting no investment in it despite ongoing geopolitical tensions.
Private equity emerges as the leading asset class for planned increases, with 37% of family offices intending to boost allocations in the next 12 to 18 months. Growth equity and venture capital are also gaining popularity, although over half still lack exposure to these segments. Geopolitical risks top the list of concerns for family offices, with liquidity and trade policy also noted as significant issues.