Geely Holding Group is positioning itself to enter the American automotive market by leveraging its ownership of Volvo. The Chinese automotive giant aims to introduce its brands, including Zeekr and Lynk & Co, which offer competitive pricing and advanced technology features. These vehicles claim impressive ranges and utilize 800v technology, potentially underpricing mainstream competitors and compelling them to reduce costs.
Geely's strategy includes utilizing Volvo's manufacturing capabilities in South Carolina to circumvent tariffs, as confirmed by Ash Sutcliffe, the company's VP of communications. While specific plans for a U.S. manufacturing site are not finalized, cooperation with Volvo could enhance Geely's market entry.
With the surge in electric vehicle options, Geely aims to offer solid EVs at affordable prices. The Zeekr 7X Performance AWD is highlighted for its competitive advantages, boasting nearly double the power and extended range compared to similar models, like the Kia EV6 GT-Line. If Geely can match performance and quality standards, it stands to attract a significant customer base in the competitive EV landscape.