Apple’s presence in China remains strong, with the company accounting for 14% of its total revenue from the region during the last fiscal quarter. Recently, Sabih Khan, the new Chief Operating Officer of Apple, met with Li Chenggang, China’s International Trade Negotiator and Vice Minister of Commerce, to discuss ongoing investments in the country.
During the meeting, Khan emphasized Apple’s commitment to long-term development within China, highlighting the importance of the country’s supply chain capabilities. This follows a visit earlier this year by Apple CEO Tim Cook, who reassured Chinese officials about the company’s dedication to the region amid ongoing trade tensions between the U.S. and China.
Apple plans to increase investments across various sectors, including research, development, and social welfare, while focusing on sustainability and integration. Despite efforts to diversify production, particularly to India, China continues to play a critical role in Apple's manufacturing and assembly operations.