Jeffs’ Brands Ltd is making a significant move into the global homeland security sector by utilizing advanced artificial intelligence solutions. The company, which operates under the ticker symbols JFBR and JFBRW, aims to enhance security operations for the upcoming 2026 FIFA World Cup, scheduled to take place in Canada, Mexico, and the United States.
Through its subsidiary, KeepZone AI Inc., Jeffs’ Brands plans to implement AI-powered security systems tailored for crowded venues like stadiums. This initiative is crucial as the event anticipates millions of attendees, necessitating effective safety measures that do not detract from the spectator experience. CEO Alon Dayan emphasized the importance of comprehensive security for such high-profile occasions.
KeepZone has forged strategic partnerships, including a Distribution Agreement with Zorronet Ltd, allowing it to exclusively distribute Zorronet’s autonomous Security Operations Center platform in Mexico and Israel. Additionally, a collaboration with Scanary Ltd will expand KeepZone's capabilities, following a successful pilot that screened over 2,600 attendees. This advanced screening technology can identify concealed threats rapidly, screening 25,000 individuals per hour.