Jeffs’ Brands Ltd is broadening its reach into the global homeland security market by partnering with SeeTrue, Inc., a company specializing in AI-based threat detection. This expansion comes through a reseller agreement with KeepZone AI Inc., a subsidiary of Jeffs' Brands, which will focus on marketing SeeTrue's technology in Mexico, particularly for the FIFA World Cup 2026 in Mexico City.
The agreement allows KeepZone AI to promote and resell licenses of SeeTrue’s solutions, targeting critical sectors such as military, urban security, and infrastructure. The initiative responds to increasing demands for advanced security measures during high-profile events and aims to enhance public safety through automated threat detection.
Avi Levy, Vice President of Business Development at KeepZone AI, expressed enthusiasm about the collaboration, highlighting the potential of the Mexican market for homeland security solutions. The partnership is expected to position KeepZone AI as a leading provider of innovative security technologies, particularly as the World Cup approaches, contingent on finalizing commercial agreements with end-users.