Coupang's Kim Bom Faces Backlash: Impact of Hacking Incident on South Korea's E-commerce Trust

Coupang's Kim Bom Faces Backlash: Impact of Hacking Incident on South Korea's E-commerce Trust

Coupang's founder, Kim Bom, apologizes after a November breach exposed millions of users' data, promising an extensive cybersecurity overhaul to restore trust.

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Following a significant hacking incident in November, Coupang's founder and chairman, Kim Bom, has publicly apologized for the breach that compromised the personal information of millions of users. The incident has sparked widespread concern and criticism regarding the company's cybersecurity measures.

In his letter, published on the company's official website, Kim expressed deep regret for the inadequacies in communication following the breach and acknowledged the distress experienced by customers. He committed to implementing a thorough overhaul of Coupang's cybersecurity infrastructure to prevent future occurrences.

Kim Bom faced backlash for not attending recent parliamentary hearings in Seoul to address the situation. He recognized the need for transparency and the importance of restoring trust among users affected by the data leak.

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